It has been three months since Empirica began publishing the ranking of the most influential researchers on Twitter. This list, based on the natural conversation analysis within the market research ecosystem, is already showing some signs of stability: we see that, month after month, some influencers are repeating their appearance in the top 10. The same result can be seen in the top 20 of associations and publications. The ten first profiles of this ranking had already appeared at least once on January or February 2018.
And it is even more stable when we have a look at the aggregated results corresponding to the three first months.
And I say they are more stable because, the longer the analysed period, the less impact the unusual peaks that can be caused by a single tweet will have on the conversation. The effect of a relevant tweet, widely retweeted, launched by a person that has only participated once in the conversation, fades away into a sea of comments each time larger and that rewards perseverance, multiple interconnections and the spread of contents really attractive to the internet readers.
Most influentials researchers in Twitter and their interactions. Q1 2018. Gephi.
Here you have our top 25:
- Ray Poynter (@raypoynter), Nottingham. CEO of The Future Place, Founder #NewMR, author of The Handbook of Mobile Market Research & The Handbook of Online & Social Media
- Annie Pettit (@lovestats), Canada. PhD (IO Psych) FMRIA | #Surveys #Panel #DataQuality #MRX | Writer Instructor Speaker Consultant | Canadian Chair ISO/TC225 | Dessert Ukulele
- Kristin Luck (@kristinluck), Oregon. Serial entrepreneur turned biz advisor & growth strategist. Marketing measurement/data monetization ninja. Rabid Oregonian. Passion project: @womeninresearch
- Richard Shotton, (@rshotton), London. Interested in how social psychology & behavioural science can be applied to advertising. Author of The Choice Factory.
- Leonard Murphy (@lennyism), Atlanta. Thinker, Doer, Leader, Advisor, Investor. Insight innovation junkie. Dad to 5 and proud uber-geek.
- Betty Adamou, (@bettyadamou), Ipswich. Design, write & lecture on Games for engagement, research data & insight. Founder @RTG_Ltd “1/7 women shaping the future of research” Inventor of ResearchGames™
- Finn Raben (@finn01), Amsterdam. Director General, ESOMAR
- Melanie Courtright (@melcourtright), Seer. Doer. Changer. Leader. Challenger. Participant advocate. Always content personally. Rarely content professionally. Happy. Having a blast. Research Now.
- Sue York (@1sue3). Helping Create the Future of Research. Author of ‘The Handbook of Mobile Market Research’. Founder of #NewMR. Social and Market Researcher.
- Tom De Ruyck (@tomderuyck), Belgium. Partner @InSites | Creating Consumer-Centric Thinking, Future Proof Orgs | Keynote Speaker | Author | Prof @IESEG | President @BAQMaR | Investor @SpeakersBaseHQ
- Zoe Dowling (@zoedowling), Los Angeles. Nurturing the marriage of research & technology. Lead Research Strategist @FocusVisionInfo. Partial to a long walk. (views are my own)
- Jack (@research_runner), London. Mostly found in the worlds of marketing and endurance sports, with a dabbling of Tintin. Guest Editor at Research World Connect.
- Agustín Madariaga (@agusmadariaga), España. #Periodista y guionista. Licenciado en #InvestigaciónyTécnicasDeMercado y en #Psicología. #Marketing#DataMining #SocialMedia
- JD Deitch (@jddeitch), Paris. Chief Rev Officer P2Sample. We find the people whose behavior shapes tomorrow’s products.
- Rahul Dwivedi (@rahuljdwivedi), Gurgaon, India. #Marketresearch Consultant #Market Diver #Blogger #Marketing Eager #Learner #Doer #Secondaryresearch #Mrx Working @Accenture India
- Joaquim Bretcha (@jbretcha), Barcelona-Amsterdam. Intellectually curious, Storyteller, TEDx Talker. Father of 3. FCBarcelona. International Director | Views my own
- Lisa R Courtade (@lisacourtade). Passionate voice for patients, innovator, champion for insights transformation. Proud mom. My thoughts are my own.
- Jane Frost (@janefrostmrs), London. Chief Executive Officer at MRS – the world’s largest research association. Experienced marketer, and champion of all things research. All views are my own.
- Xavier Moraño (@xavier_mf), Barcelona-Madrid. Analizo #SocialMedia y #Digital en @Empirica_IR. Soy vocal de publicaciones en @Aedemo_Oficial y profesor en @DCEI_UAB.#MRX, #Marketing, #BigData.
- Sima Vasa (@simavasa), Port Washington, NY. Passionate, curious, and successful #entrepreneur, enjoying being at the forefront of industry trends while building and growing market-research #businesses.
- Mike Quindazzi (@mikequindazzi), Los Angeles, CA. Managing Director @StrategyAnd / @PwC • EC @LAEDC • Tweets for the C-Suite #CEO #CFO #CMO #CIO #CDO #CTO #CISO on Global #Megatrends & #EmergingTech!
- Tim (@drtimholmes), Reading, England. #Neuroscientist into #eyetracking #perception #technology #design #education #VR #marketing and #UX so content reflects this! Tweets are my own opinions!
- Tyler Douglas (@tylerdouglas), Vancouver. CMO @VisionCritical | Entrepreneur | I Love #Tech, #BigData, #Marketing #Sales #ArtHistory | Father of 3 Wondrous Boys
- Research Geek (@jake_pryszlak), United Kingdom. A british award winning market researcher who is a blogger and speaker about data
- LaBright (@labright_mex). I love to ask questions. Depending on the time of day, coffee or tequila good for additional inspiration.
As we show in this post, the conversation of this top 25 is structured, basically, from the conversation generated by three communities: those of Greenbook, ESOMAR and MRS. We have kept these association profiles in the map; they help us to mentally place the researchers of the ranking. We have to take into account that the size of these baseline profiles has been artificially modified with the goal of allowing a more optimal graph visualization; in the case of the researchers’ profiles, however, the size of each node is shown to scale (taking the indegree as baseline).
We would like to thank Lorenzo Brusattin for his support.
